Lean Start Up for product SweetBox

Anna Zhavoronkova

Bakalářská práce

Anotace:

This Bachelors Thesis (BT) aims to purpose a guide for the continuous development of the product SweetBox, applying Lean StartUp approach and Operations Management tools. The motivation of this BT development of a start up company, with little investments and resources in possession. To fulfil the aim, a guide for Lean StartUp development is constructed. This BT is built upon usage of Lean StartUp cycle methodology, through preparation of hypothesis and cycles. Each cycle has hypothesis and knowledge to help create and alter the product. By iteration, after three cycles, a primary guide is proposed. This BT evidences the viability of Lean StartUp model. The obtained knowledge facilitates the presentation of the final product version. Interviewers were successfully transformed from non-buyers to buyers and eventual sales figures stabilized. The methodology is recent, introduced in 2011 year. This kind of method for company and product development was originated and mainly applied in Information Technology firms. The BT contributes to the body of knowledge, evidencing that the methodology works and feasible to apply. This BT demonstrates the application of this method in the product producing companies.

Abstract:

This Bachelors Thesis (BT) aims to purpose a guide for the continuous development of the product SweetBox, applying Lean StartUp approach and Operations Management tools. The motivation of this BT development of a start up company, with little investments and resources in possession. To fulfil the aim, a guide for Lean StartUp development is constructed. This BT is built upon usage of Lean StartUp cycle methodology, through preparation of hypothesis and cycles. Each cycle has hypothesis and knowledge to help create and alter the product. By iteration, after three cycles, a primary guide is proposed. This BT evidences the viability of Lean StartUp model. The obtained knowledge facilitates the presentation of the final product version. Interviewers were successfully transformed from non-buyers to buyers and eventual sales figures stabilized. The methodology is recent, introduced in 2011 year. This kind of method for company and product development was originated and mainly applied in Information Technology firms. The BT contributes to the body of knowledge, evidencing that the methodology works and feasible to apply. This BT demonstrates the application of this method in the product producing companies.

Klíčová slova

Validataed Learning, Lean StartUp, Lean, Build-Measure-Learn roadmap, Minimum Viable Product

Keywords

Validataed Learning, Lean StartUp, Minimum Viable Product, Lean, Build-Measure-Learn roadmap

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 18. 2. 2016

Obhajoba závěrečné práce

• Obhajoba proběhla 6. 6. 2017
• Vedoucí: Felipe Martínez
• Oponent: Michal Andera

Vysoká škola ekonomická v Praze

Bakalářský studijní program / obor:
Ekonomika a management / Corporate Finance and Management