Economic Analysis and Comparison of Online and Offline Media Market

Tatiana Kochurova

Bakalářská práce

Abstract:

This work covers the loss of the usability of Print Media, e.g. newspapers. The theoretical part illustrates the history of the origin and development of printed information sources (newspapers, magazines) as a unique invention that promoted the development of society. Consequently, the work covers how the technology development has virtually destroyed this resource by introducing electronic sources of information (the emergence of the Internet). The last section of the theoretical part demonstrates main advantages and disadvantages of both information sources.The practical part includes Surveys and Interviews which help to find out where people prefer to get new information and provides a comparison of the usability of online sources vs. offline sources in order to identify main weaknesses and strengths of online vs. offline media. Finally, the main question is answered, which is whether there is a place for offline resources in the 21st century.

Keywords

media market, newspapers, printed media, media analysis, online sources, offline sources.

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 14. 3. 2018

Obhajoba závěrečné práce

• Vedoucí: Ing. Petr Procházka, MSc Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Bakalářský studijní program / obor:
Economics and Management / Economics and Management