Marketingová komunikace vybrané organizace – Bc. Veronika Skorokhod
Bc. Veronika Skorokhod
Master's thesis
Marketingová komunikace vybrané organizace
Marketing communication of a selected company
Abstract:
Účelem diplomové práce je zhodnocení marketingové komunikace společnosti Jatta Studio a následná formulace návrhů na zlepšení. Teoretická část se zaměřuje na význam marketingu a marketingového mixu v oblasti designu, který je pro tuto práci klíčový. Popisuje všechny základní prvky marketingové komunikace a marketingového komunikačního mixu. Další náplní práce je popsat vybranou společnost a vyhodnotit …moreAbstract:
The aim of the thesis is to evaluate the marketing communication of Jatta Studio and the subsequent formulation of proposals for improvement. The theoretical part focuses on the importance of marketing and the marketing mix in the field of design, which is crucical to this work. It describes all the basic elements of marketing communication and the marketing communication mix. Another task of the work …more
Language used: Czech
Date on which the thesis was submitted / produced: 9. 5. 2023
Identifier:
https://is.slu.cz/th/uxns8/
Thesis defence
- Date of defence: 28. 8. 2023
- Supervisor: Ing. et Ing. Michal Halaška, Ph.D.
- Reader: Ing. Zuzana Palová
Citation record
ISO 690-compliant citation record:
SKOROKHOD, Veronika. \textit{Marketingová komunikace vybrané organizace}. Online. Master's thesis. Opava: Silesian University in Opava, School of Business Administration in Karvina. 2023. Available from: https://theses.cz/id/qaufy5/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v KarvinéSilesian University in Opava
School of Business Administration in KarvinaMaster programme / field:
Economics and Management / Business Economics and Management
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