Bc. Alena Džbánková
Master's thesis
Analýza marketingové komunikace ve firmě
Analysis of the marketing communication in company
Abstract:
Diplomová práce se zabývá analýzou marketingové komunikace v žamberské firmě ZEZ SILKO, s. r. o., která se v současné době orientuje především na výrobu a prodej kompenzačních kondenzátorů. Práce je však zaměřena na jiný produkt firmy, a to kompenzační rozvaděče nízkého napětí, jejichž produkce zaujímá sice jen malou část z celkové produkce firmy, avšak existuje větší potenciál pro získání nových zákazníků …moreAbstract:
The aim of this diploma thesis is an analysis of marketing communication in ZES SILKO, s. r. o. located at Žamberk, which is a company currently oriented for producing and selling power capacitors. However, this thesis is focused on another product of company – low voltage capacitor banks, which holds only small percentage of the whole production, but this product has a higher potential for winning …moreKeywords
marketing komunikace marketingová komunikace analýza marketingové komunikace marketingové prostředí SWOT analýza komunikační mix nástroje marketingové komunikace reklama podpora prodeje vztahy s veřejností přímý marketing osobní prodej communication marketing communication analysis of the marketing communication marketing environment SWOT analysis communication mix marketing communication tools advertising sales promotion public relations direct marketing personal selling
Language used: Czech
Date on which the thesis was submitted / produced: 17. 4. 2012
Identifier:
https://is.vsfs.cz/th/dja9i/
Thesis defence
- Date of defence: 25. 6. 2012
- Supervisor: Ing. Miloslav Vaňák
- Reader: PhDr. Karel Eliáš, CSc.
Full text of thesis
Contents of on-line thesis archive
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Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
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