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Bc. Alina Kovalenko

Master's thesis

Social Networks and its Marketing Potential for small and medium Enterprises

Social Networks and its Marketing Potential for small and medium Enterprises
Abstract:
Thesis gave a very detailed description of the work with three social networks: Facebook, LinkedIn and Twitter. The work is intended for specialists in small and medium-sized businesses who want to promote their services through social networks. The main objective is evaluating hotels activities on social networks and propose steps which would enable the company to achieve success mainly on Facebook …more
 

Keywords

Kern Facebook LinkedIn Social Networks Twitter
 
Language used: English
Date on which the thesis was submitted / produced: 17. 4. 2013
Identifier: https://is.vsfs.cz/th/dxsqn/

Thesis defence

  • Date of defence: 25. 6. 2013
  • Supervisor: PhDr. Karel Eliáš, CSc.
  • Reader: Ing. Jiří Šnajdar

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