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Jana Ilavská

Bachelor's thesis

Aplikace behaviorální ekonomie do managementu

Application of behavioral economics into management
Abstract:
The bachelor thesis “Application of Behavioral economics into management“ deals with an application of a Behavioral approach for solving a specific managerial problem in a selected company. The theoretical part of this thesis is focused on the explanation of human thinking and decision making, description of heuristics and bias, and presenta-tion of nudge theory. In the practical part are all these …more
Abstract:
Bakalárska práca “Aplikácia behaviorálnej ekonómie do manažmentu“ sa zaoberá použi-tím behaviorálneho prístupu k riešeniu konkrétneho manažérskeho problému vo vy-branom podniku. Teoretická časť práce sa zameriava na vysvetlenie fungovania ľudské-ho myslenia a rozhodovania, popis heuristík a skreslení a predstavenie konceptu postr-čenie (“nudge“). V praktickej časti sú všetky tieto znalosti uplatnené …more
 

Keywords

racionalita heuristiky a skreslenia postrčenie manažment postrčenia podnikový proces rationality heuristics and bias nudge nudge management business process
 
Language used: Slovak
Date on which the thesis was submitted / produced: 11. 5. 2020
Identifier: https://is.muni.cz/th/ya795/

Thesis defence

  • Date of defence: 17. 6. 2020
  • Supervisor: Ing. Michal Jirásek, Ph.D.
  • Reader: Ing. Mgr. Jakub Procházka, Ph.D.

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakulta
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Masaryk University

Faculty of Economics and Administration

Bachelor programme / field:
Business Management / Business Management

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