Transmitting the personal image on corporations, brands and products as a marketing communication tool – Bc. Ilya Abdrakhmanov
Bc. Ilya Abdrakhmanov
Bachelor's thesis
Transmitting the personal image on corporations, brands and products as a marketing communication tool
Transmitting the personal image on corporations, brands and products as a marketing communication tool
Abstract:
V současném světe korporační image je základním aktivem jakékoliv firmy. Korporační image musí vyvolávat určitou emocionální reakce u cílové skupiny. Cílem mé práce je zkoumání toho, jak osobní image ovlivňuje budování a rozvoj značky. V první části jsou představené teoretické a metodologické základy výzkumu, základy klasifikace brandingu, hlavni koncepce osobního a firemního brandingu a také jejích …moreAbstract:
In modern world, corporate image is the main asset of any company; it is an emotionally coloured image, designed to cause a certain reaction from target audiences. This work will be devoted to research the role of personal image in building the brand. In the first part will be presented the theoretical and methodological foundations of the research, the basic classifications will be studied, and the …more
Language used: English
Date on which the thesis was submitted / produced: 4. 5. 2020
Identifier:
https://is.vsfs.cz/th/kt6wm/
Thesis defence
- Date of defence: 19. 6. 2020
- Supervisor: Ph.D. Vadim Semenenko, MBA
- Reader: DBA Oldřich Dutý, MSc
Citation record
ISO 690-compliant citation record:
ABDRAKHMANOV, Ilya. \textit{Transmitting the personal image on corporations, brands and products as a marketing communication tool}. Online. Bachelor's thesis. Praha: University of Finance and Administration. 2020. Available from: https://theses.cz/id/qdmx1b/.
Full text of thesis
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Published in Theses:- světu
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
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