Business Model and Plan for Private Social Services

Nikol Ciple

Bachelor's thesis

Abstract:

The primary objective of this bachelor thesis is to design a business model that enables easier access to a healthier life and is relevant to the Czech market. To create a comprehensible business model and business plan, the author of the thesis starts with the theoretical part that focuses on the critical research of the literature on the following topics: business model, business planning, and business project. Each of the topics represents one main chapter of the theoretical part. The three chapters are further divided into subchapters according to the same pattern of topics: main principles, models, and evaluation methods. The thesis then elaborates on the practical part, which, through examination of secondary data, collects the insights for the business model and business plan. The applied analyses for the data collection are chosen to receive information about the macro and micro-environment of the business. The PEST Analysis is used to analyse the macro-environment while the Competitive Analysis and Customer Analysis are applied to examine the micro-environment. The practical part ends with the business model and business plan. Upon careful evaluation, it is concluded that the business model is relevant for people living in the Czech Republic. However, due to some of the current unfavourable macroenvironment factors, it is not recommended that the business be introduced to the market.

Keywords

Business Plan, Market Potential, Private Social Services, Innovation, Value Added, Business Plan Structure, Business Model

Language used: English

Date on which the thesis was submitted / produced: 18. 3. 2024

Thesis defence

• Date of defence: 27. 5. 2024
• Supervisor: Ing. Lenka Platilová Vorlíčková
• Reader: Vladimír Petrík, Ing.

Czech University of Life Sciences Prague

Faculty of Economics and Management

Bachelor programme:
Economics and Management