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Nikola Bruncová

Bachelor's thesis

Marketingová komunikace firmy AGC Flat Glass Czech, a.s.

Marketing communication of company AGC Flat Glass Czech, a.s.
Abstract:
Tato práce bude sloužit studentům pro pochopení teorie internetové reklamy, zejména PPC reklamy. Tato forma reklamy je zde vysvětlena praktickým příkladem tvorby kampaně na Skliku. Postup je doplněn o obrázky, které pomohou problematiku snadněji pochopit.
Abstract:
This work will serve students for understanding theory about internet advertising, especially PPC advertising. This form of advertising is explained with practical example as creating campaign at Sklik. It's supplemented with pictures, which will help understanding this issue.
 

Keywords

marketingová komunikace internetová reklama PPC reklama Sklik
 
Language used: Czech
Date on which the thesis was submitted / produced: 25. 4. 2012

Thesis defence

  • Date of defence: 4. 6. 2012
  • Supervisor: doc. Ing. Josef Vaculík, CSc.

Citation record

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The right form of listing the thesis as a source quoted

Bruncová, Nikola. Marketingová komunikace firmy AGC Flat Glass Czech, a.s.. Pardubice, 2012. bakalářská práce (Bc.). Univerzita Pardubice. Fakulta ekonomicko-správní

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Institution archiving the thesis and making it accessible: Univerzita Pardubice, Fakulta ekonomicko-správní
https://portal.upce.cz/StagPortletsJSR168/CleanUrl?urlid=prohlizeni-prace-detail&praceIdno=17331 Reference to the local database file of the institution

University of Pardubice

Faculty of Economics and Administration

Bachelor programme / field:
Economics and Management / Economics and Operation in Enterprises

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