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Igor Petrenko

Bachelor's thesis

Affiliate Marketing and the Possibilities of its Use Today in Selected Company

Affiliate Marketing and the Possibilities of its Use Today in Selected Company
Abstract:
This bachelor's thesis focuses on the application of Affiliate Marketing strategies in a selected firm and proposes a customised Affiliate Marketing campaign for the company. The theoretical framework of the paper outlines the basic digital marketing concepts and tools necessary to understand Affiliate Marketing. It then explores the Affiliate Marketing system, identifying the key participants and …more
Abstract:
Tato bakalářská práce se zaměřuje na aplikaci strategií Affiliate Marketingu ve vybrané firmě a navrhuje přizpůsobenou kampaň Affiliate Marketingu pro společnost. Teoretický rámec práce vymezuje základní koncepty a nástroje digitálního marketingu nezbytné pro pochopení Affiliate Marketingu. Následně prozkoumává systém Affiliate Marketingu, identifikuje klíčové účastníky a zkoumá současné výzvy a inovace …more
 

Keywords

Affiliate Marketing digitální marketing affiliate program affiliate síť
 
Language used: English
Date on which the thesis was submitted / produced: 16. 5. 2024

Thesis defence

  • Supervisor: doc. Ing. Michal Pilík, Ph.D.

Citation record

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Petrenko, Igor. Affiliate Marketing and the Possibilities of its Use Today in Selected Company. Zlín, 2024. bakalářská práce (Bc.). Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky

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Institution archiving the thesis and making it accessible: Univerzita Tomáše Bati ve Zlíně, Fakulta managementu a ekonomiky
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Tomas Bata University in Zlín

Faculty of Management and Economics

Bachelor programme / field:
Economics and Management / Business Economics and Management

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