Marketing strategy for the Kazakh women's clothing brand ANNA ANNA for 1 year – Alina Pavlik
Alina Pavlik
Bachelor's thesis
Marketing strategy for the Kazakh women's clothing brand ANNA ANNA for 1 year
Abstract:
The main aim of the bachelor thesis is to identify the strategic development of the company of the Kazakh women's clothing brand ANNA ANNA for the 24th year according to the marketing plan. The work consists of two parts - theoretical and practical. The theoretical part is based on the study of secondary sources. The empirical part is compiled on the basis of outputs from quantitative/qualitative …viac
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 16. 3. 2024
Obhajoba závěrečné práce
- Obhajoba proběhla 28. 5. 2024
- Vedúci: Ing. Kristýna Kučírková, MSc
- Oponent: Martina Jarkovská, Ph.D.
Citační záznam
Citace dle ISO 690:
PAVLIK, Alina. \textit{Marketing strategy for the Kazakh women's clothing brand ANNA ANNA for 1 year}. Online. Bakalárska práca. Praha: Česká zemědělská univerzita v Praze, Faculty of Economics and Management. 2024. Dostupné z: https://theses.cz/id/qkr6hr/.
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Instituce archivující a zpřístupňující práci: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementBachelor programme:
Economics and Management
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