The development of a banking product suitable for innovative startups

Petr Hanuška

Master's thesis

Vývoj bankovního produktu pro inovativní startupy

Abstract:

Hlavním cílem této diplomové práce je navrhnout doporučení, jaké produkty či služby by Komerční banka a obecně banky v České republice mohly nabídnout startupům. Teoretická část se zabývá převážně nejčastějšími zdroji financování startup firem se zaměřením na možnosti v České republice. Empirická část nejprve analyzuje současnou nabídku bankovních produktů deseti největších komerčních bank v ČR a dále vyhodnocuje výsledky z rozhovorů s podnikateli stojícími ve vedení mladých startup firem.

Abstract:

The main goal of this master's thesis is to recommend what products or services should Komerční banka and Czech banks in general offer to startup companies in order to be considered more valuable business partners than they currently are. The theoretical part is dedicated mostly to describing sources of financing of a startup company with a focus on financing opportunities in the Czech market. The empirical part firstly analyzes the current product portfolios of the ten biggest commercial banks in the Czech Republic focusing on what they offer to startups and starting entrepreneurs. Secondly, it evaluates insights gained through in-depth interviews with entrepreneurs who participated in the primary research. They serve as the main information source for drawing up final recommendations which suggest that banks should employ bankers trained and experienced in dealing with startups so that they better understand their needs and how they function. Banks should also come up with a new innovative risk management tool that would enable better evaluation of startup businesses.

Keywords

Rozhovory, Inovace, Komerční banka, Venture capital, Business angel, Financování startupů, Startup

Keywords

In-depth Interviews, Innovation, Commercial Bank, Venture Capital, Business Angel, Startup Financing, Startup

Language used: English

Date on which the thesis was submitted / produced: 11. 12. 2013

Thesis defence

• Date of defence: 12. 9. 2014
• Supervisor: Martin Lukeš
• Reader: Michal Andera

Vysoká škola ekonomická v Praze

Master programme / field:
Ekonomika a management / International Management