Marketing strategy for Moroccan restaurant – Ing. Mehdi Boujamlaoui
Ing. Mehdi Boujamlaoui
Master's thesis
Marketing strategy for Moroccan restaurant
Marketing strategy for Moroccan restaurant
Abstract:
The aim of this master thesis is to create a business plan for Moroccan restaurant in selected region of the Czech Republic. To achieve this goal, the theoretical part will define the terms such as business plan, brand, structure of the restaurant and others. In the practical part, the necessary analysis will be conducted, various regions in the Czech Republic will be evaluated, consumer perceptions …more
Language used: English
Date on which the thesis was submitted / produced: 20. 12. 2023
Identifier:
https://is.slu.cz/th/qzqs2/
Thesis defence
- Date of defence: 13. 2. 2024
- Supervisor: Ing. Michal Stoklasa, Ph.D.
- Reader: doc. Ing. Martin Klepek, Ph.D.
Citation record
ISO 690-compliant citation record:
BOUJAMLAOUI, Mehdi. \textit{Marketing strategy for Moroccan restaurant}. Online. Master's thesis. Opava: Silesian University in Opava, School of Business Administration in Karvina. 2023. Available from: https://theses.cz/id/qvkazq/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v KarvinéSilesian University in Opava
School of Business Administration in KarvinaMaster programme / field:
Economics and Management / Business Economics and Management
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