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Ing. Mehdi Boujamlaoui

Master's thesis

Marketing strategy for Moroccan restaurant

Marketing strategy for Moroccan restaurant
Abstract:
The aim of this master thesis is to create a business plan for Moroccan restaurant in selected region of the Czech Republic. To achieve this goal, the theoretical part will define the terms such as business plan, brand, structure of the restaurant and others. In the practical part, the necessary analysis will be conducted, various regions in the Czech Republic will be evaluated, consumer perceptions …more
 

Keywords

Restaurant Marketing Moroccan restaurant SWOT Business plan Business Model Canva
 
Language used: English
Date on which the thesis was submitted / produced: 20. 12. 2023
Identifier: https://is.slu.cz/th/qzqs2/

Thesis defence

  • Date of defence: 13. 2. 2024
  • Supervisor: Ing. Michal Stoklasa, Ph.D.
  • Reader: doc. Ing. Martin Klepek, Ph.D.

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Institution archiving the thesis and making it accessible: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné
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Silesian University in Opava

School of Business Administration in Karvina

Master programme / field:
Economics and Management / Business Economics and Management

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