Daria Iushkina

Master's thesis

Škoda's Marketing Strategy of Penetration the Czech Market with Electric Cars

Skoda's Marketing Strategy of Penetration the Czech Market with Electric Cars
Abstract:
Nowadays there is rather competitive situation on the international market among Auto producers, which encourages them to find new ways and tools to attract customers. Most of the Automakers chose environment-friendly strategy, based on the ecological situation worldwide. More than that, recent Volkswagen's emission scandal forced almost all players to pay significant attention to the environment question …more
Abstract:
V současné době je situace na mezinárodním trhu mezi producenty automobilů nezávislé producenty spíše konkurenční a to je povzbuzuje najít nové způsoby a nástroje, aby přilákali zákazníky. Většina automobilek zvolila strategii šetrnou k životnímu prostředí, založenou na světové ekologické situaci. Více než to, že nedávný skandál s emisemi u Volkswagenu donutil téměř všichni hráče trhu věnovat velkou …more
 
 
Language used: English
Date on which the thesis was submitted / produced: 18. 4. 2017

Thesis defence

  • Supervisor: Ing. Jiří Vaněk, Ph.D.

Citation record

The right form of listing the thesis as a source quoted

Iushkina, Daria. Škoda's Marketing Strategy of Penetration the Czech Market with Electric Cars. Zlín, 2017. diplomová práce (Ing.). Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky

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