Analýza dopadů vstupu podniku na mezinárodní trh v oblasti managementu – Bc. Eva Nováková
Bc. Eva Nováková
Bachelor's thesis
Analýza dopadů vstupu podniku na mezinárodní trh v oblasti managementu
The Analysis of the Impacts of Entering the International Market on the Company Management
Abstract:
The aim of this thesis is to analyze the effects of entry of a company on the international market in the field of management. The first part of this work is focused on the definition of bacis concepts and theoretical grasp of entry on the international market. It desctribes the reasons of the expansion, entry forms and last but not least strategies that can be followed in case that a company decides …moreAbstract:
Cieľom tejto bakalárskej práce je analyzovať dopady vstupu podniku na medzinárodný trh v oblasti managementu. Prvá časť tejto práce je zameraná na vymedzenie základných pojmov a teoretické uchopenie vstupu podniku na medzinárodný trh. Popisuje dôvody vstupu, formy akými podnik expanduje a v neposlednom rade stratégie, ktorými sa môže riadiť v prípade, že sa rozhodol pôsobiť aj na inom než domácom trhu …more
Language used: Slovak
Date on which the thesis was submitted / produced: 14. 12. 2015
Identifier:
https://is.muni.cz/th/s1187/
Thesis defence
- Date of defence: 20. 1. 2016
- Supervisor: Ing. Bc. Alena Šafrová Drášilová, Ph.D.
- Reader: Ing. Ondřej Částek, Ph.D.
Citation record
ISO 690-compliant citation record:
NOVÁKOVÁ, Eva. \textit{Analýza dopadů vstupu podniku na mezinárodní trh v oblasti managementu}. Online. Bachelor's thesis. Brno: Masaryk University, Faculty of Economics and Administration. 2015. Available from: https://theses.cz/id/qzz4f1/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationBachelor programme / field:
Economy and Management / Business Management
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