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Gokhan Eskizara

Master's thesis

Better IT Demand Management for More Business Value

Digital IT Demand Management for More Business Value
Abstract:
Thanks to digital transformation, enterprises utilize technology to gain competitive advantage in the market by improving their operations and proposing new value propositions. In this thesis, first the technology trends driving digital transformation is researched. Later, business and IT alignment and IT governance literatures were reviewed. Afterwards, with a real-life example from an FMCG company …more
Abstract:
Thanks to digital transformation, enterprises utilize technology to gain competitive advantage in the market by improving their operations and proposing new value propositions. In this thesis, first the technology trends driving digital transformation is researched. Later, business and IT alignment and IT governance literatures were reviewed. Afterwards, with a real-life example from an FMCG company …more
 

Keywords

IT Governance Business IT Alignment IT Demand Management Digital Transformation

Keywords

Business – IT Alignment IT Demand Management Digital Transformation IT Governance
 
Language used: English
Date on which the thesis was submitted / produced: 22. 6. 2021
Identifier: https://vskp.vse.cz/eid/84403

Thesis defence

  • Date of defence: 25. 8. 2021
  • Supervisor: Martin Potančok
  • Reader: Tomáš Bruckner

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https://vskp.vse.cz/eid/84403