Better IT Demand Management for More Business Value

Gokhan Eskizara

Diplomová práce

Digital IT Demand Management for More Business Value

Anotace:

Thanks to digital transformation, enterprises utilize technology to gain competitive advantage in the market by improving their operations and proposing new value propositions. In this thesis, first the technology trends driving digital transformation is researched. Later, business and IT alignment and IT governance literatures were reviewed. Afterwards, with a real-life example from an FMCG company, impact of digital IT demand management for data warehouse operations on business value has been assessed.

Abstract:

Thanks to digital transformation, enterprises utilize technology to gain competitive advantage in the market by improving their operations and proposing new value propositions. In this thesis, first the technology trends driving digital transformation is researched. Later, business and IT alignment and IT governance literatures were reviewed. Afterwards, with a real-life example from an FMCG company, impact of digital IT demand management for data warehouse operations on business value has been assessed.

Klíčová slova

IT Governance, Business, IT Alignment, IT Demand Management, Digital Transformation

Keywords

Business – IT Alignment, IT Demand Management, Digital Transformation, IT Governance

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 22. 6. 2021

Obhajoba závěrečné práce

• Obhajoba proběhla 25. 8. 2021
• Vedoucí: Martin Potančok
• Oponent: Tomáš Bruckner

Vysoká škola ekonomická v Praze

Magisterský studijní program / obor:
Aplikovaná informatika / Information Systems Management