Magnitute of Corporate communication with media – Bc. Alyona Ilyushkina
Bc. Alyona Ilyushkina
Master's thesis
Magnitute of Corporate communication with media
Magnitute of Corporate communication with media
Abstract:
Abstract This diploma thesis follows up the problematics of corporate communications in connection with media and possible confusing misunderstandings between PR and advertising. The thesis also discusses using of PR tools onto the main research subject, MAK-IL Company. The main goal of this work was to describe PR systems and advertising in Kazakhstan, showing the influence of media on business and …more
Language used: English
Date on which the thesis was submitted / produced: 18. 4. 2016
Identifier:
https://is.vsfs.cz/th/x9zpp/
Thesis defence
- Date of defence: 10. 6. 2016
- Supervisor: Ing. Jiří Šnajdar
- Reader: Mgr. Dagmar Sieglová, M.Ed.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
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