Bc. Alyona Ilyushkina

Master's thesis

Magnitute of Corporate communication with media

Magnitute of Corporate communication with media
Abstract This diploma thesis follows up the problematics of corporate communications in connection with media and possible confusing misunderstandings between PR and advertising. The thesis also discusses using of PR tools onto the main research subject, MAK-IL Company. The main goal of this work was to describe PR systems and advertising in Kazakhstan, showing the influence of media on business and …more
Language used: English
Date on which the thesis was submitted / produced: 18. 4. 2016

Thesis defence

  • Date of defence: 10. 6. 2016
  • Supervisor: Ing. Jiří Šnajdar
  • Reader: Mgr. Dagmar Sieglová, M.Ed.

Citation record

Full text of thesis

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University of Finance and Administration

Master programme / field:
Economics and Management / Marketing Communication

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