Magnitute of Corporate communication with media

Bc. Alyona Ilyushkina

Diplomová práce

Abstract:

Abstract This diploma thesis follows up the problematics of corporate communications in connection with media and possible confusing misunderstandings between PR and advertising. The thesis also discusses using of PR tools onto the main research subject, MAK-IL Company. The main goal of this work was to describe PR systems and advertising in Kazakhstan, showing the influence of media on business and suggesting appropriate solutions how to increase awareness of MAK-IL Company in public with use of acquired conclusions. Goals mentioned above were reached by use of analytic induction and deduction, analysis and study questionnaires, interviews and other documents with information about the company. The research conducted in this thesis provided suitable methods and suggestions of increasing the awareness and general reputation of MAK-IL Company, which brings possible paths of future evolution of this company.

Keywords

Keywords Corporate communication, PR, marketing, advertising, media.

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 18. 4. 2016

Obhajoba závěrečné práce

• Obhajoba proběhla 10. 6. 2016
• Vedoucí: Ing. Jiří Šnajdar
• Oponent: Mgr. Dagmar Sieglová, M.Ed.

Vysoká škola finanční a správní

Magisterský studijní program / obor:
Ekonomika a management / Marketing Communication