Financial Analysis of a Chosen Firm

Bc. Emmanuel Nnabuife Okocha

Diplomová práce

Abstract:

The Nigerian beverage industry plays a vital role as a significant contributor to the country's economy and serves as a catalyst for supporting local farmers and uplifting rural economies. This sector encompasses various beverages, including soft drinks, fruit juices, bottled water, tea, coffee, and alcoholic beverages. Guinness Nigeria PLC is a brewing company that has been operating in Nigeria for several years. The research objective of this thesis is to conduct an in-depth analysis of the financial reports of Guinness Nigeria PLC to identify the challenges faced by the company in their operating activities within the brewing industry over the period under review. The financial ratios will be used to analyze Guinness Nigeria PLC financial performance through MS Excel Application. The information was taken from the company's published annual reports for the years 2013 to 2022 Financial Year. Despite financial indicator volatility, Guinness Nigeria PLC’s strategy focus on product diversity, market expansion, and cost optimization positions it well for future success in the competitive beverage business.

Keywords

Guinness, Rentability, Consumption, Profitability, Brewing, Beer

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 15. 3. 2024

Obhajoba závěrečné práce

• Vedoucí: PhDr. Ing. Tomáš Maier, Ph.D.
• Oponent: Lukáš Novotný, externi

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Magisterský studijní program:
Economics and Management