A study on Online Shopping in Bangladesh - Case of Daraz Company

Robiul Islam

Diplomová práce

Abstract:

The economy of Bangladesh has grown rapidly, creating significant business opportunities for companies looking to expand into the country's online retail market. The largest online shopping platform for Bangladeshi consumers is Daraz, which operates globally and is not constrained by local political, social, or economic rules. Online shopping has become commonplace for Bangladeshi consumers, and this thesis aims to investigate their specific online shopping behavior by examining consumer characteristics, consumption patterns, and three main factors: cost, trust, and accessibility. The thesis describes the online shopping behavior of Bangladeshi consumers, including the process of making purchasing decisions. Although many Bangladeshi consumers believe they benefit from online shopping, they still prefer to shop in physical stores because shopping is a social activity that allows them to create and maintain relationships with family, friends, and communities.

Keywords

Online Shopping, Electronic Commerce, Consumer Behavior, Bangladesh, Daraz

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 3. 4. 2023

Obhajoba závěrečné práce

• Obhajoba proběhla 26. 5. 2023
• Vedoucí: Ing. Karel Malec, Ph.D.
• Oponent: Jana Skřivánková, B.E., externi

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Magisterský studijní program:
Economics and Management