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Ing. Eike Zawallich, B.Sc.

Master's thesis

Branding-its history and new challenges - Henkel AG & Co. KGaA, as an example of development and new challenges in branding

Branding-its history and new challenges - Henkel AG & Co. KGaA, as an example of development and new challenges in branding
Abstract:
In this thesis it is described how branding developed throughout history and the modern challenges that branding faces. A theoretical description of the branding history and its modern challenges mentioned in the relevant literature is done. An analysis of the applied branding of the Henkel AG & Co. KGaA and its brands is done to help to illustrate how branding developed throughout history and …more
 

Keywords

Schwarzkopf Syoss Schauma Henkel branding history challenges female market male market marketing hair care hair style coloration beauty care branding strategy
 
Language used: English
Date on which the thesis was submitted / produced: 18. 4. 2014
Identifier: https://is.vsfs.cz/th/k27xd/

Thesis defence

  • Date of defence: 19. 6. 2014
  • Supervisor: PhDr. Karel Eliáš, CSc.
  • Reader: Ing. Jiří Šnajdar

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University of Finance and Administration

Master programme / field:
Economics and Management / Marketing Communication

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