Denisa Krišpínová
Bachelor's thesis
Komunikace programů vinařské turistiky
Communication of wine tourism
Abstract:
Bakalářská práce je zaměřena na marketingovou komunikaci programů vinařské turistiky. Cílem je analyzovat komunikační mix subjektů poskytující institucionální programy vinařské turistiky v Jihomoravském kraji a navrhnout jednotnou komunikační strategii v rámci celé České republiky. Práce je rozdělena na dvě části a to na literární rešerši a praktickou část. Teoretická část obsahuje poznatky z odborné …moreAbstract:
The bachelor thesis focuses on marketing communication of wine tourism. The aim of this bachelor thesis is to analyse a communication mix of operators providing institutional program of wine tourism in South Moravian region and propose a unified communication strategy for Czech Republic. This thesis is divided into a theoretical and a practical part. The first part deals with explanation of main terms …more
Language used: Czech
Date on which the thesis was submitted / produced: 15. 5. 2015
Thesis defence
- Supervisor: Mgr. Ing. Martin Prokeš, Ph.D.
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Full text of thesis
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Published in Theses:- světu
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Institution archiving the thesis and making it accessible: Mendelova univerzita v Brně, Provozně ekonomická fakultaMendel University in Brno
Faculty of Business and EconomicsBachelor programme / field:
Economics and management / Economics and Management
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