Bc. Kristina Zhitnova

Master's thesis

Marketing Management and marketing planning

Marketing Management and marketing planning
This diploma thesis describes development of the globalization process and basic tools of marketing management and planning. The correct usage of those disciplines could help to deliver customer value at a profit. Particularly in today’s world, society is expecting much more from business issues than in the past. The first part of the thesis represents detailed description of the marketing development …more
Language used: English
Date on which the thesis was submitted / produced: 29. 9. 2015

Thesis defence

  • Date of defence: 2. 11. 2015
  • Supervisor: doc. Ing. Karel Havlíček, Ph.D.
  • Reader: Ing. Pavla Břečková, Ph.D.

Citation record

Full text of thesis

Contents of on-line thesis archive
Published in Theses:
  • no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správní