Business model validation: Practical assessment of an early-stage digital business model

Magnus Lütt

Diplomová práce

Anotace:

The thesis analyzes the validation of early-stage digital business models. In the first part, frameworks for business model development and their approach to validation are outlined. In the second part, the validation of a business model is carried out and examined in practice. Frameworks are applied, and attempts are examined to achieve validation through various measures. An MVP and its development are described, along with the measurement of user behavior and collection of customer feedback. Ultimately, the results are evaluated, and practi-cal guidance for digital entrepreneurs is derived.

Abstract:

The thesis analyzes the validation of early-stage digital business models. In the first part, frameworks for business model development and their approach to validation are outlined. In the second part, the validation of a business model is carried out and examined in practice. Frameworks are applied, and attempts are examined to achieve validation through various measures. An MVP and its development are described, along with the measurement of user behavior and collection of customer feedback. Ultimately, the results are evaluated, and practical guidance for digital entrepreneurs is derived.

Klíčová slova

Digital entrepreneurship, MVP, Business model development, Busines model validation

Keywords

Business model development, Busines model validation, Digital entrepreneurship, MVP

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 11. 5. 2022

Obhajoba závěrečné práce

• Obhajoba proběhla 20. 6. 2022
• Vedoucí: Martin Lukeš
• Oponent: Hassieb Pakzad

Vysoká škola ekonomická v Praze

Magisterský studijní program:
International Management