A Competitive Position and Marketing Strategy of „Mlékárna Kunín a.s “. – Iuliia Kasianova
Iuliia Kasianova
Bachelor's thesis
A Competitive Position and Marketing Strategy of „Mlékárna Kunín a.s “.
Abstract:
The bachelor thesis represents the topic of “A competitive Analysis of Kunin and Madeta companies and their marketing strategies “. The given topic will show how Marketing Mix and Marketing Strategy influence an overall profit of the company, another words, who of these two is better off on the market place for dairy products. The author also includes different sources which helped better understand …more
Language used: English
Date on which the thesis was submitted / produced: 14. 3. 2022
Thesis defence
- Supervisor: Ing. Lenka Platilová Vorlíčková
Citation record
ISO 690-compliant citation record:
KASIANOVA, Iuliia. \textit{A Competitive Position and Marketing Strategy of „Mlékárna Kunín a.s “.}. Online. Bachelor's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2022. Available from: https://theses.cz/id/rfoseb/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementBachelor programme / field:
Economics Policy and Administration / Business Administration
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