The importance of fairs and exhibitions in digitalized world – Bc. Tomáš Cimburek, BSBA
Bc. Tomáš Cimburek, BSBA
Master's thesis
The importance of fairs and exhibitions in digitalized world
The importance of fairs and exhibitions in digitalized world
Abstract:
This work serves as a modern 21st century introduction and guide for people who would be interested in either exhibiting their products and services or attending trade fairs and exhibitions rather as visitors. Trade fairs and exhibitions used to be the main mean for channelling product to wider audience. Since then, digitalization has managed to substitute these tangible events and seems to be ruling …moreAbstract:
This work serves as a modern 21st century introduction and guide for people who would be interested in either exhibiting their products and services or attending trade fairs and exhibitions rather as visitors. Trade fairs and exhibitions used to be the main mean for channelling product to wider audience. Since then, digitalization has managed to substitute these tangible events and seems to be ruling …more
Language used: English
Date on which the thesis was submitted / produced: 11. 4. 2017
Identifier:
https://is.vsfs.cz/th/eu48w/
Thesis defence
- Date of defence: 9. 6. 2017
- Supervisor: PhDr. Marie Koubová
- Reader: Mgr. Pavel Kotyza
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- všem autentizovaným
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
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