The importance of fairs and exhibitions in digitalized world – Bc. Tomáš Cimburek, BSBA
Bc. Tomáš Cimburek, BSBA
Master's thesis
The importance of fairs and exhibitions in digitalized world
The importance of fairs and exhibitions in digitalized world
Anotácia:
This work serves as a modern 21st century introduction and guide for people who would be interested in either exhibiting their products and services or attending trade fairs and exhibitions rather as visitors. Trade fairs and exhibitions used to be the main mean for channelling product to wider audience. Since then, digitalization has managed to substitute these tangible events and seems to be ruling …viacAbstract:
This work serves as a modern 21st century introduction and guide for people who would be interested in either exhibiting their products and services or attending trade fairs and exhibitions rather as visitors. Trade fairs and exhibitions used to be the main mean for channelling product to wider audience. Since then, digitalization has managed to substitute these tangible events and seems to be ruling …viac
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 11. 4. 2017
Identifikátor:
https://is.vsfs.cz/th/eu48w/
Obhajoba závěrečné práce
- Obhajoba proběhla 9. 6. 2017
- Vedúci: PhDr. Marie Koubová
- Oponent: Mgr. Pavel Kotyza
Plný text práce
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Instituce archivující a zpřístupňující práci: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / odbor:
Economics and Management / Marketing Communication
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