Econometric Models and Methods in Marketing – Ing. Tsend-Ayush Ganbaatar
Ing. Tsend-Ayush Ganbaatar
Master's thesis
Econometric Models and Methods in Marketing
Econometric Models and Methods in Marketing
Abstract:
The thesis aims to figure out possible ways to determine appropriate target segments for competitive yogurt brands in U.S after identifying market segments based on demographic variables. We have chosen five top yogurt brands to identify the market segments and the dataset of demographics and consumers’ purchase is provided by IRI . In order to reach the goal, the thesis employs a family of limited …more
Language used: English
Date on which the thesis was submitted / produced: 17. 5. 2016
Identifier:
https://is.muni.cz/th/fc0qd/
Thesis defence
- Date of defence: 13. 6. 2016
- Supervisor: Ing. Daniel Němec, Ph.D.
- Reader: doc. Ing. Alena Klapalová, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationMaster programme / field:
Economy and Management / Business Management (Eng.)
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