Ing. Tsend-Ayush Ganbaatar

Master's thesis

Econometric Models and Methods in Marketing

Econometric Models and Methods in Marketing
Abstract:
The thesis aims to figure out possible ways to determine appropriate target segments for competitive yogurt brands in U.S after identifying market segments based on demographic variables. We have chosen five top yogurt brands to identify the market segments and the dataset of demographics and consumers’ purchase is provided by IRI . In order to reach the goal, the thesis employs a family of limited …more
 
 
Language used: English
Date on which the thesis was submitted / produced: 17. 5. 2016

Thesis defence

  • Date of defence: 13. 6. 2016
  • Supervisor: Ing. Daniel Němec, Ph.D.
  • Reader: doc. Ing. Alena Klapalová, Ph.D.

Citation record

Full text of thesis

Contents of on-line thesis archive
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Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakulta

Masaryk University

Faculty of Economics and Administration

Master programme / field:
Economy and Management / Business Management (Eng.)

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