Business plan for Start-up Company

Bc. Luka Chokhonelidze, BA

Diplomová práce

Abstract:

Business plan can be described as the map, which gives the direction of how to be successful in the current and future business. By using the correctly planned document, investores are able to spend their budget on the profitable project and gain long-term benefits from the start-ups.Business plan gives us opportunity to enter correctly in the new market and gain competitive advantage. It concludes financial and operational missions of the company; also inclues detailed marketing plans and budgets, shows how the mission of the organization should be realized. With the help of correctly created business plan, companies are able to attract investors. The main goal of the Thesis is to review actual and relevant theory on business plan and then to practically apply it on real company. Thesis will represent the crucial points that the business plan should include and how start-ups should plan their marketing, financial and management steps. The example of the creating business plan is created for the start-up company, which is going to enter into the new market, in this case Georgian Restaurant industry.Thesis practical part includes industry analyses, surveys, examining customers’ needs and expectation; making appropriate segmentation is essential for every business to survive especially in restaurant service industry case, where the customers are the most valuable assets. It is also crucial to choose the correct positioning strategy in order to enter in new market successfully and to identify competitive advantages of the start-up company, by using SWOT analyses. As a management part of the business plan, value chain analysis should be done. Conducted value chain analysis gives clear understanding about every operation that occurs in the company, by using value chain it’s much easier to maintain strong reputation and attract as much customers as possible. Considering the risks of the company is also important. Star-ups should predict, analyze and prevent possible risks, which may occur in their company.

Keywords

Business plan, Customer, Success

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 29. 11. 2018

Obhajoba závěrečné práce

• Vedoucí: Ing. Michal Chocholoušek, Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Magisterský studijní program / obor:
Economics Policy and Administration / Business Administration