Bc. Simona Hereitová
Bachelor's thesis
Konkurenceschopnost podniku
Business competitiveness
Abstract:
Konkurenceschopnost podniku souvisí zejména s jeho schopností flexibilně se přizpůsobovat změnám tržního prostředí a neustále obměňovat strategii propagace a prodeje produktů nebo služeb tak, aby dosáhly maximalizace impaktu v rámci cílových trhů. Problematika konkurenceschopnosti je rozebrána na teoretické i praktické úrovni. Cílem teoretické části je obsáhnout klíčová témata týkající se konkurenceschopnosti …moreAbstract:
The competitiveness of an economic body is predominately associated with it´s ability to flexibly adapt to changing conditions of market environment and simultaneously and continuously adjust its strategy of promotion and offer of products or service to achieve the maximal impact on the target market. The issue of competitiveness was solved on theoretical and also on practical level. The aim of the …more
Language used: Czech
Date on which the thesis was submitted / produced: 23. 11. 2015
Identifier:
http://is.vsh.cz/th/11677/vsh_b/
Thesis defence
- Date of defence: 26. 1. 2016
- Supervisor: doc. Ing. Josef Vlček, CSc.
- Reader: Ing. Martin Petříček, Ph.D.
Full text of thesis
Contents of on-line thesis archive
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Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola hotelová v PrazeInstitute of Hospitality Management in Prague
Bachelor programme / field:
Gastronomy, Hotel Management and Tourism / Hospitality Management
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