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Mgr. Erika Urdovičová

Master's thesis

Porovnanie právnej úpravy klamlivej a porovnávacej reklamy v Českej republike a Nemecku

Comparision of Legal Regulation of Misleading and Comparative Advertising in the Czech Republic and Germany
Abstract:
Subject matter of my master thesis is “Comparison of Legal Regulation of Misleading and Comparative Advertising in the Czech Republic and Germany” and is mainly concentrated on legal comparison on these unfair methods of advertising prohibited by private law and is evaluated with regard to the European legislature. Thesis is divided into six major chapters containing sections. First chapter contains …more
Abstract:
Moja diplomová práca nesie názov “Porovnanie právnej úpravy klamlivej a porovnávacej reklamy v Ćeskej republike a Nemecku” a zameriava sa hlavne na právne porovnanie týchto nekalosúťažných metód v oblasti súkromnoprávnej regulácie, pričom ich hodnotí s ohľadom na vplyv práva Európskej Únie. Práca je rozdelená do šiestich hlavných kapitol obsahujúcich subkapitoly. Prvá kapitola obsahuje stručné vymedzenie …more
 

Keywords

nekalá súťaž klamlivá reklama porovnávacia reklama prostriedky ochrany UWG smernica č. 2005/29/ES smernica č. 2006/114/ES unfair competition German unfair competition Act advertising misleading advertising comparative advertising Unfair Commercial Practices Directive 2005/29/EC Misleading and Comparative Advertising Directive 2006/114/ES remedies enforcement
 
Language used: Slovak
Date on which the thesis was submitted / produced: 31. 10. 2012
Identifier: https://is.muni.cz/th/kby0m/

Thesis defence

  • Date of defence: 10. 1. 2013
  • Supervisor: JUDr. Eva Večerková, Ph.D.
  • Reader: doc. JUDr. Dana Ondrejová, Ph.D.

Citation record

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Právnická fakulta
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Masaryk University

Faculty of Law

Master programme / field:
Law and Legal Science / Law

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