Renocar’s Oldtimer Business Strategy – Connecting History and Heritage with the Current Business Model – Matěj Lang
Matěj Lang
Master's thesis
Renocar’s Oldtimer Business Strategy – Connecting History and Heritage with the Current Business Model
Renocar’s Oldtimer Business Strategy: Connecting History and Heritage with the Current Business Model
Abstract:
Tato diplomová práce pojednává o prakticky orientovaném přístupu případové studie a zkoumá mód vstupu do nového obchodního modelu na trhu klasických automobilů v automobilovém průmyslu. Autor kombinuje akademický pohled na výzkum případových studií s osvědčenými postupy z renomovaných vzdělávacích a komerčních případových studií, aby vytvořil případovou studii s adekvátní vědeckou přísností a komplexním …moreAbstract:
In this diploma thesis, a descriptive practice-oriented case study approach is employed to examine a venture into a new business model in the classic car market within the automotive industry. The author combines an academical perspective on case study research with best practices from renowned educational and commercial case studies to form a case study research with adequate scientific rigor and …more
Language used: English
Date on which the thesis was submitted / produced: 15. 5. 2023
Identifier:
https://vskp.vse.cz/eid/90273
Thesis defence
- Date of defence: 7. 6. 2023
- Supervisor: Ladislav Tyll
- Reader: Natálie Badie
Citation record
ISO 690-compliant citation record:
LANG, Matěj. \textit{Renocar’s Oldtimer Business Strategy – Connecting History and Heritage with the Current Business Model}. Online. Master's thesis. Praha: University of Economics, Prague. 2023. Available from: https://theses.cz/id/rtg5j7/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
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Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/90273
Vysoká škola ekonomická v Praze
Master programme:
International Management
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