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Ing. Dmitriy Krupin

Master's thesis

Management and Controlling of SME-s

Management and Controlling of SME-s
Abstract:
The main objective of the diploma thesis is to highlight the management and controlling process of small and medium enterprises with main focus on marketing. Elaborate marketing management helps companies to maintain their market position. The theoretical part indicates the composites and tools of efficient management and controlling of SMEs. The purpose of the research in practical part is to provide …more
 

Keywords

SMEs efficent management controlling strategic planning SWOT analysis PESTLE analysis Porter’s 5 forces marketing mix financial management.
 
Language used: English
Date on which the thesis was submitted / produced: 28. 4. 2015
Identifier: https://is.vsfs.cz/th/oqqvs/

Thesis defence

  • Date of defence: 26. 6. 2015
  • Supervisor: doc. Ing. Karel Havlíček, Ph.D.
  • Reader: MBA Jaromír Stemberg

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