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Bc. Martina Cinková

Bachelor's thesis

Zhodnocení propagace ve vybrané restauraci

Evaluation of Promotion in the Selected Company
Abstract:
The bachelor thesis is devoted to the evaluation of the promotion and the problems of the selected gastronomic establishment. The aim of the thesis is to create a proposal for improving the promotion of the selected restaurant. The theoretical part of the thesis is devoted to the definition of terms, as well as promotion and its possibilities. The thesis focuses on the description of the selected establishment …more
Abstract:
Bakalárska práca sa venuje zhodnoteniu propagácie a problematike vybraného gastronomického zariadenia. Cieľom práce je vytvoriť návrh na zlepšenie propagácie vybranej reštaurácie. Teoretická časť práce sa venuje definovaniu pojmov, ako aj propagácií a jej možnostiam. Práca sa zameriava na opis vybraného podniku a použitých metód ako dotazníkové šetrenie. Praktická časť obsahuje dotazníkové šetrenie …more
 

Keywords

propagácia pizzeria zhodnotenie marketing zákazníci
 
Language used: Slovak
Date on which the thesis was submitted / produced: 26. 4. 2024
Identifier: https://is.slu.cz/th/thmn7/

Thesis defence

  • Date of defence: 7. 6. 2024
  • Supervisor: Mgr. Klára Václavínková
  • Reader: Ing. Nikola Liptáková

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Institution archiving the thesis and making it accessible: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné
Složka Reference to the local database directory of the institution

Silesian University in Opava

School of Business Administration in Karvina

Bachelor programme / field:
Economics and Management / Business Economics and Management

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