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Jana Musilová

Master's thesis

Company, its performance and perceived employer attractiveness

Company Performance and Employer Attractiveness
Abstract:
This thesis analyses influencers of employer attractiveness with high focus on company performance and other elements concerning company as such. Theoretical part of this thesis aims to bring relevant background for the practical analysis. In particular, it examines areas such as talent management, employee value proposition and employer branding and their connection to employer attractiveness. Practical …more
Abstract:
This thesis analyses influencers of employer attractiveness with high focus on company performance and other elements concerning company as such. Theoretical part of this thesis aims to bring relevant background for the practical analysis. In particular, it examines areas such as talent management, employee value proposition and employer branding and their connection to employer attractiveness. Practical …more
 

Keywords

employer branding employer attractiveness human resources talent management

Keywords

employer attractiveness employer branding human resources talent management
 
Language used: English
Date on which the thesis was submitted / produced: 25. 6. 2014
Identifier: http://www.vse.cz/vskp/eid/45705

Thesis defence

  • Date of defence: 8. 6. 2015
  • Supervisor: Daniela Pauknerová
  • Reader: Tereza Králová

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http://www.vse.cz/vskp/eid/45705