Bc. Kristína Baráthová
Master's thesis
Uplatnenie psychológie v marketingu
The application of psychology in marketing
Abstract:
Bc. BARÁTHOVÁ, Kristína, The application of psychology in marketing [Dissertation] he Institute of Hospitality Management in Prague, 2018. Total numbers of pages: 93 Thesis of the Dissertation on application of psychology in marketing deals with the theoretical definition of marketing, focusing on the psychological aspects of personality and the consumer, along with other important concepts for marketing …moreAbstract:
Bc. BARÁTHOVÁ, Kristína, Uplatnenie psychológie v marketingu [Diplomová práca] Vysoká škola hotelová. Praha : 2018. Celkový počet strán: 93 Diplomová práca na tému Uplatnenie psychológie v marketingu sa zaoberá teoretickým vymedzením pojmu marketing so zameraním sa na psychologické aspekty a osobnosť spotrebiteľa, spolu s ďalšími, pre marketing významnými pojmami a následnú analytickú časť venovanú …more
Language used: Slovak
Date on which the thesis was submitted / produced: 3. 5. 2018
Identifier:
https://is.vsh.cz/th/e9doj/
Thesis defence
- Date of defence: 11. 6. 2018
- Supervisor: doc. Mgr. Ing. Karel Chadt, CSc.
- Reader: doc. Ing. Marie Dohnalová, CSc.
Full text of thesis
Contents of on-line thesis archive
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Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola hotelová v PrazeInstitute of Hospitality Management in Prague
Master programme / field:
Economics and Management / Marketing Communication (Study in Czech)
Theses on a related topic
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