Development of Artificial Intelligence and its Application in Business

Vladimir Makarov

Bakalářská práce

Abstract:

This bachelor’s thesis explores the application of artificial intelligence (AI) in the Czech real estate market, focusing on digital transformation and efficiency increasing. The methodological part is divided into two main parts: a literature review about the theory underlying the application of artificial intelligence, as well as empirical research which involving interviews with experts from different industries of business, but mainly from real estate sector and an online survey of the public. The theoretical part is associated with terms such as Artificial Narrow Intelligence, generative AI, a digital business strategy, platform economy, technology adoption models and PropTech. The next chapter forms the empirical part of the thesis. It shows the current situation of the level of digitalisation in the chosen sectors and besides that, how the AI technologies are being used in the real life, market research, marketing automation, investment analysis and process management. The awareness and use of AI is found to be quite high in all chosen sectors, but the adoption of the technology to decision-making and business development is not yet at the considerable level. The reasons behind this slow development depending on the sector. The traditional real estate sector is most sensitive to this type of development, because a large part of its operations are based on manual work and poor data management. This thesis attempts to express real conditions and factors for implimentation of artificial intelligence in Czech real estate industry. It based on the factors which are influencing the implementation of artificial intelligence, as well as on the basis of survey carried out among staff of real estate agencies. Taking into account the authors’ theoretical and empirical knowledge, including possible ways of solutions which are applicable to real estate industry. And finnaly, by formulating a three-stage roadmap for the implementation of AI technologies. The research provides further insight into the role of Artificial Intelligence in increasing productivity, leading to better decision making and therefore improving long term competitive advantage in an nowadys industry which is rapidly automating.

Keywords

Real Estate, Digital Transformation, AI Adoption, Technology Acceptance, Data Governance, Czech Market, Generative AI, PropTech, Platform Economy

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 14. 3. 2026

Obhajoba závěrečné práce

• Obhajoba proběhla 21. 5. 2026
• Vedoucí: Ing. Richard Selby, Ph.D.
• Oponent: Lenka Platilová Vorlíčková, Ing.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Bakalářský studijní program:
Business Administration