Measuring Service Quality in the Online Gaming Communities – Viacheslav Magurov
Viacheslav Magurov
Master's thesis
Measuring Service Quality in the Online Gaming Communities
Measuring Service Quality in the Online Gaming Communities
Abstract:
In this work the quality of service in online gaming communities was measured. SERVQUAL was used as a tool to compare what players in online communities expect from online game developers and the perception of service provided. Three games were chosen for this work: Overwatch, PlayerUnknown’s Battlegrounds and Pokemon Go. Different players in online communities of these three games at the website Reddit …moreAbstract:
In this work the quality of service in online gaming communities was measured. SERVQUAL was used as a tool to compare what players in online communities expect from online game developers and the perception of service provided. Three games were chosen for this work: Overwatch, PlayerUnknown’s Battlegrounds and Pokemon Go. Different players in online communities of these three games at the website Reddit …more
Language used: English
Date on which the thesis was submitted / produced: 21. 5. 2018
Thesis defence
- Supervisor: doc. Ing. Pavel Štrach, Ph.D. Ph.D.
Citation record
Full text of thesis
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Published in Theses:- světu
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Institution archiving the thesis and making it accessible: ŠKODA AUTO a.s., ŠKODA AUTO VYSOKÁ ŠKOLA o.p.s.ŠKODA AUTO a.s.
ŠKODA AUTO VYSOKÁ ŠKOLA o.p.s.Master programme / field:
Economics and Management / Marketing Management in the Global Environment
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