Ing. Ruchitha Selvaraj

Master's thesis

Business Innovation

Business Innovation
Abstract:
The thesis aims to compare and analyse the need for Innovation of selected companies in the beauty and personal care industry. The theoretical part will characterize the nature of the companies and also the introduction to concepts of Innovation, innovation activities, and the types of innovations used by the selected companies based on the review of the literature. The practical part of the thesis …more
Abstract:
The thesis aims to compare and analyse the need for Innovation of selected companies in the beauty and personal care industry. The theoretical part will characterize the nature of the companies and also the introduction to concepts of Innovation, innovation activities, and the types of innovations used by the selected companies based on the review of the literature. The practical part of the thesis …more
 

Keywords

innovation innovation types innovation management beauty and personal care industry
 
Language used: English
Date on which the thesis was submitted / produced: 18. 12. 2023
Identifier: https://is.slu.cz/th/g7ple/

Thesis defence

  • Date of defence: 13. 2. 2024
  • Supervisor: Ing. Žaneta Rylková, Ph.D.
  • Reader: Ing. Pavel Adámek, Ph.D.

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Institution archiving the thesis and making it accessible: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné
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Silesian University in Opava

School of Business Administration in Karvina

Master programme / field:
Economics and Management / Business Economics and Management

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