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Ing. Nithish Sankarabhattar Ayyappan

Master's thesis

Online Shopping: How Customers See it

Online Shopping: How Customers See it
Abstract:
The purpose of this thesis is to explore the perception of online shopping. The theoretical part will describe online shopping, consumer behavior, and e-commerce marketing. Further, it also will examine the global as well as Indian online shopping scenario, and current and future trends of the online retailing industry such as worldwide retail E-Commerce sales and growth. Analyze the consumer's demographic …more
Abstract:
The purpose of this thesis is to explore the perception of online shopping. The theoretical part will describe online shopping, consumer behavior, and e-commerce marketing. Further, it also will examine the global as well as Indian online shopping scenario, and current and future trends of the online retailing industry such as worldwide retail E-Commerce sales and growth. Analyze the consumer's demographic …more
 

Keywords

Consumer perception Online shopping Consumer behaviour Shopping pattern Percieved usefulnes Demographic analysis
 
Language used: English
Date on which the thesis was submitted / produced: 16. 12. 2022
Identifier: https://is.slu.cz/th/r2yfv/

Thesis defence

  • Date of defence: 14. 2. 2023
  • Supervisor: Ing. Martin Klepek, Ph.D.
  • Reader: Ing. Kateřina Matušínská, Ph.D.

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Institution archiving the thesis and making it accessible: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné
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Silesian University in Opava

School of Business Administration in Karvina

Master programme / field:
Economics and Management / Business Economics and Management

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