Online Shopping: How Customers See it

Ing. Nithish Sankarabhattar Ayyappan

Master's thesis

Anotácia:

The purpose of this thesis is to explore the perception of online shopping. The theoretical part will describe online shopping, consumer behavior, and e-commerce marketing. Further, it also will examine the global as well as Indian online shopping scenario, and current and future trends of the online retailing industry such as worldwide retail E-Commerce sales and growth. Analyze the consumer's demographic profile and their internet usage, online shopping usage pattern of respondents, online shoppers’ buying behavior, their perception towards online shopping, perceived risk and problems faced by respondents from online shopping, and the influence of demographic variables like (age, gender, education, marital status, occupation, and income ) on the perception of customers towards online shopping. This study will focus to find out the factors that are restricting the customer to go online for the online purchase. The research will be done to understand the benefits of online shopping, and also its limitation.

Abstract:

The purpose of this thesis is to explore the perception of online shopping. The theoretical part will describe online shopping, consumer behavior, and e-commerce marketing. Further, it also will examine the global as well as Indian online shopping scenario, and current and future trends of the online retailing industry such as worldwide retail E-Commerce sales and growth. Analyze the consumer's demographic profile and their internet usage, online shopping usage pattern of respondents, online shoppers’ buying behavior, their perception towards online shopping, perceived risk and problems faced by respondents from online shopping, and the influence of demographic variables like (age, gender, education, marital status, occupation, and income ) on the perception of customers towards online shopping. This study will focus to find out the factors that are restricting the customer to go online for the online purchase. The research will be done to understand the benefits of online shopping, and also its limitation.

Keywords

Consumer perception, Online shopping, Consumer behaviour, Shopping pattern, Percieved usefulnes, Demographic analysis

Jazyk práce: English

Datum vytvoření / odevzdání či podání práce: 16. 12. 2022

Obhajoba závěrečné práce

• Obhajoba proběhla 14. 2. 2023
• Vedúci: Ing. Martin Klepek, Ph.D.
• Oponent: Ing. Kateřina Matušínská, Ph.D.

Silesian University in Opava

School of Business Administration in Karvina

Master programme / odbor:
Economics and Management / Business Economics and Management