Zpět na vyhledávání

Vendula Hartvichová

Bachelor's thesis

Hospitality market segment profile - families

Hospitality market segment profile - families
Abstract:
The study was intend to analyze families with children as a market segment in tourism industry. Family as a market segment profile is examined from sociological and marketing point of view and is anylzed its position in the tourism market. The researcher collected primary data. Surveys were complied in order to collect data from families with children. A total of one hundred eleven families with children …more
Abstract:
The study was intend to analyze families with children as a market segment in tourism industry. Family as a market segment profile is examined from sociological and marketing point of view and is anylzed its position in the tourism market. The researcher collected primary data. Surveys were complied in order to collect data from families with children. A total of one hundred eleven families with children …more
 

Keywords

analysis family hospitality tourism service questionnaire
 
Language used: English
Date on which the thesis was submitted / produced: 23. 4. 2015
Identifier: http://is.vsh.cz/th/12150/vsh_b_a3/

Thesis defence

  • Date of defence: 1. 6. 2015
  • Supervisor: doc. Ing. Jan Hán, Ph.D.
  • Reader: PhDr. Marek Merhaut, Ph.D.

Citation record

Cite this text

Full text of thesis

Contents of on-line thesis archive
Published in Theses:
  • no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola hotelová v Praze
Složka Reference to the local database directory of the institution

Institute of Hospitality Management in Prague

Bachelor programme / field:
Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in English)

Theses on a related topic

List of theses with an identical keyword.