Service Marketing Mix in Chosen Company – Ing. Veronika Beskydiarová
Ing. Veronika Beskydiarová
Master's thesis
Service Marketing Mix in Chosen Company
Service Marketing Mix in Chosen Company
Abstract:
The main objective of the diploma thesis is to describe the service marketing mix of a chosen company. The aim of this thesis is a study of tools of service marketing mix and other factors, which are directly influencing the service industry and the whole process of service delivery. Thesis is analysing the competitors of the company, customer’s characteristics and its promotional effort. This work …more
Language used: English
Date on which the thesis was submitted / produced: 10. 4. 2017
Identifier:
https://is.vsfs.cz/th/s80ef/
Thesis defence
- Date of defence: 31. 5. 2017
- Supervisor: Ing. Petra Jílková, Ph.D.
- Reader: PhDr. Karel Eliáš, CSc.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- všem autentizovaným
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
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