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Ing. Veronika Beskydiarová

Master's thesis

Service Marketing Mix in Chosen Company

Service Marketing Mix in Chosen Company
Abstract:
The main objective of the diploma thesis is to describe the service marketing mix of a chosen company. The aim of this thesis is a study of tools of service marketing mix and other factors, which are directly influencing the service industry and the whole process of service delivery. Thesis is analysing the competitors of the company, customer’s characteristics and its promotional effort. This work …more
 

Keywords

service marketing mix service marketing mix carwash customer CRM satisfaction marketing competition promotion 7P 7C EHRLE Green Elephant
 
Language used: English
Date on which the thesis was submitted / produced: 10. 4. 2017
Identifier: https://is.vsfs.cz/th/s80ef/

Thesis defence

  • Date of defence: 31. 5. 2017
  • Supervisor: Ing. Petra Jílková, Ph.D.
  • Reader: PhDr. Karel Eliáš, CSc.

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University of Finance and Administration

Master programme / field:
Economics and Management / Marketing Communication

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