Bc. Anna Kristina Rezutka

Master's thesis

Branding as a Source of Competitive Advantage

Branding as a Source of Competitive Advantage
Anotácia:
Nowadays, it is difficult for a product or service to keep its competitive advantage in the long run due to globalisation and rapid technological progress. Arguably the best strategy is for companies is to build a powerful brand and thereby, to remain constantly in the mind of consumers. Over the last decades, branding strategies have become more and more relevant for both small and large companies …viac
Abstract:
Nowadays, it is difficult for a product or service to keep its competitive advantage in the long run due to globalisation and rapid technological progress. Arguably the best strategy is for companies is to build a powerful brand and thereby, to remain constantly in the mind of consumers. Over the last decades, branding strategies have become more and more relevant for both small and large companies …viac
 
 
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 14. 4. 2021

Obhajoba závěrečné práce

  • Obhajoba proběhla 16. 6. 2021
  • Vedúci: PhDr. Karel Eliáš, CSc.
  • Oponent: Ing. Peter Stuchlík, CSc.

Citační záznam

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