Tomáš Kliegr

Master's thesis

Clickstream Analysis

Thesis introduces current research trends in clickstream analysis and proposes a new heuristic that could be used for dimensionality reduction of semantically enriched data in Web Usage Mining (WUM). Click-fraud and conversion fraud are identified as key prospective application areas for WUM. Thesis documents a conversion fraud vulnerability of Google Analytics and proposes defense - a new clickstream …more
Language used: Czech
Date on which the thesis was submitted / produced: 15. 8. 2007

Thesis defence

  • Date of defence: 10. 9. 2007
  • Supervisor: Jan Rauch
  • Reader: Petr Berka

Citation record

Full text of thesis

Contents of on-line thesis archive
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Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Praze

Vysoká škola ekonomická v Praze

Master programme / field:
Aplikovaná informatika / Znalostní technologie