Business Promotion using Social Media

Yelizaveta Zagranyuk

Bakalářská práce

Abstract:

It is very important for any organization to stay competitive nowadays. Due to the fact the competition has been growing immensely, the companies must search for a new way of promoting their products and brand name. There are many ways to do so, by focusing on building trust and maintain a good relationship with customers. That’s where social media comes into place. It became a new way of marketing which affects a target audience and shape their opinions through social media tools. That’s why the thesis is focused on such factors as: Brand Reputation, Online-Social Trust, and Interactions. All of them create “Trust” in general to a certain company. That’s why the survey of 8 open questions was applied to see and analyse the correlation of how media shapes customers/readers/users’ opinions to a certain company, and whether the media is an effective tool to promote business in general.

Keywords

brand loyalty, promotion tool, marketing strategy, social media marketing (SMM)

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 14. 3. 2022

Obhajoba závěrečné práce

• Vedoucí: doc. Ing. Tomáš Macák, Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Bakalářský studijní program:
Business Administration